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What do you want people to do after they’ve read your article? Do you want them to buy something? Do you want them to read another article? Make sure your call to action is clear and that people will be able to click from your article to other places on your website. Read on: Internal linking for SEO: why and how » 5.

In that case, also make sure to add some links to this new piece in your previous articles. Or perhaps your new article is the best you have written in a long time. Maybe you have a cornerstone content article on a similar topic. Have you added internal links?īefore publishing your article, think about linking to similar articles. Five or six sentences per paragraph is ideal. Check whether you need to shorten any lengthy paragraphs. Most people don’t like to read long pieces of text. Keep reading: Why text structure is important for SEO » 3. Ideally, these core sentences should cover the topic of each paragraph. Also, check the first sentences of every paragraph. Make sure your subheadings fit the topic of your post. When scanning through the text, the topic of your article should be instantly clear to your audience. You shouldn’t optimize just for the sake of getting a green bullet! 2. But, ensure that you don’t make concessions to the quality of your article. Check whether or not you can (and need to) improve based on the feedback you get from the orange or red bullets. You should have an overall green bullet for both the Yoast SEO readability and SEO analysis. Did you really think of everything? Then it’s time to hit the publish button! 1. But besides that, you should definitely ask yourself these 8 questions from the SEO copywriting checklist below. Lots of the checks you should do, to make sure your text is SEO-friendly, are covered in the content analysis of our Yoast SEO plugin. Read more: 10 copywriting tips – from experts to experts » And then check: Nobody said SEO copywriting was easy! To write awesome articles that will rank, you should definitely read our ultimate guide on SEO copywriting. All before the actual writing has even begun.

You should have done your keyword research, decided upon the exact topic and set up the structure of your article. First do the hard work!īefore you get to the moment of using this SEO copywriting checklist, a lot of work should have happened already. Writing high-quality content that ranks in the search engines is a difficult job! And when is it a job well done? In this post, I’ll give you a handy SEO copywriting checklist with some quick checks you should definitely do before you publish your article.